London, the Capital of England was in the 60’s known as the capital of cool. It was the center of arts movements and a style revolution. It can be claimed that the 60’s in London did more to shape modern ideas of what it means to have style than any other city in the world. Even prior to that era London was the center of progressive thought and had the reputation of being the most exciting city in the world. It was the intellectual Samuel Johnson who stated, in 1777 ‘When you are tired of London – you are tired of life.’

That same sense of excitement is what draws millions of tourists to the city every year, as well as visitors interested in a high-quality London luxury car rental. What better way to explore one of the most vibrant cities in the world than by renting a luxury car?

Luxury car rental has almost too many advantages over traditional tour groups or public transport than it is possible to mention. The first is the ability (unlike within tour groups) to set a leisurely agenda to explore the many attractions of a city that is steeped in history.

London has been at the center of commerce, the arts, philosophy and the development of Western civilization. To explore all the subtleties of a city with a history this deep while under the immense time pressure and hyper organized tours is almost an impossibility.

However, when you rent a limousine in London the tourist is able to explore at their own pace and linger as long as they like at places of particular interest to them. For instance visiting the London natural History Museum with a tour group is a hurried and frantic experience.

By renting a luxury car the visitor to London is able to linger and enjoy what must surely be one of the greatest museums in the world and one that rewards careful and leisurely examination.

In fact the sheer size of some of the attractions in London makes the rental of a luxury vehicle a must. Exploring Kew Gardens for instance with a tour group would be a hurried and frantic experience. Parking a luxury car outside the gardens and enjoying the sheer beauty of this attraction is an absolute must.

Then there is the cuisine of the city. For many years British cuisine was seen as boring. Today this place boasts some of the best restaurants in the world. When you rent a sports car in London the visitor opens up a world of possibilities to reach even the most far flung of these establishments. they are free to explore a range of culinary possibilities – and in this city this is not an idea that should be ignored.

It goes without saying that the tourist to London who rents a luxury car is simply going to enjoy their visit more than someone who is forced to explore the city in a tour bus. The person who rents a luxury car will arrive at their destination fresh and ready to explore this magnificent city and take in the depths of history that it boasts.…


There are both great challenges and great opportunities in the industry of Luxury Car Rental Services. You can make money in this business even in the current economic conditions which is largely unpromising.Several moneymaking ideas may be realized in order to grow business here

Question The Business Model


Do estimation on your vehicles, market, customers, rates, technology, and the people who are operating your business, and think about the many possibilities.


One must evolve with the changing landscape of the marketplace. Question that if your model is relevant as on date.


Has it become totally stagnant, is the market position intact. Always have a plan and challenge it.The organizations that are obsessed with numbers have the best chance to succeed.

Check The Numbers

The organizations that are obsessed with numbers have the best chance to succeed. Spend some time to look at every possible yardstick, including, revenue per user, average length of rental, utilization, reservation build and earnings.

Know your customers

 It is wiser not to do the decision-making only on the basis of the deals. The better way is to let your clients lead your fleet count. If they are okay with a used car that’s in good shape, do try that out.  If the fleet cost is not appropriately priced, the business will fail. Be ready to change the fleet plan to meet the demands of the constantly evolving market, economic climate, travel industry, and the aftermarket.

Sales and marketing.

Without aggressive sales and marketing, you’re just another rental company. Investigate what makes your business unique. Thexactly what you’re merchandising, and you’ve got to make your customers conscious of that distinction. All the business’ USPs provide opportunities to pull the existing and new customer towards your company and shell out more money.

Make Alliance

Propose a deal to the entity (a Hotel chain or another car rental service) that is in your business. You may refer customers to the hotel, and ask them refer business to you. You may advertise together and speak about your alliance or even provision a phone in the hotel room that dials your location.

Profitability Optimization

It is useful to estimate how much your business is worth in case you want to sell the same. As you are selling the value of the brand, remember that there is intrinsic value in a recognized brand with real customers and tangible revenue. There’s always someone who will see value in your business that you may not see.

Customer Disclosure

Ensure that the customer endorses anything that they found special or unique about your rental service. Penalties (if any) must be explained clearly to the customer. Finally, it’s your word against the customers.Keep the above points in mind and continue to challenge your business model. Remember business is fluid — so must be your operations.

Good Paymaster 

Make sure that you find out your best performers across various teams and reward them well. They will eventually pay for themselves many times over. The gravity of an exceptional employee is very critical to making money in this business. According to a survey, the median pay for rental employee is around 10 Dollars an hour and eventually these are the individuals who rent 20K plus vehicle to the strangers. Do understand the stakes involved here.